Brand ManifestosMy favorite part of the brand identity process
Mianonna (Formerly Della Nonna)
In this family
We’re serving more than authentic Italian food.
We’re setting the table with tradition.
Filling our plates with a rich history.
And coming together over a legacy
Della Nonna.
Born in the small town of Minturno
On the coast of Italy,
Giovanna Milano was raised on a recipe
Of authentic flavors and strong, Italian heritage.
That’s why her pursuit of the American Dream
Was never about leaving her roots in “The Boot”
But sharing them with the world.
So, she made her way to the states and down to Texas.
From the sea to the valley,
It was here
The Rio Grande Valley
Where Nonna earned a reputation for her recipes,
Found a flair for her food
And built so much more than a home.
She began a legacy.
Within her walls
Every guest had a seat at the table.
And each new recipe wasn’t finished
Until it was fit for family.
And at a table
thousands of miles outside of Italy,
New memories
And new traditions
Were hand-crafted to last
For generations to come.
Today, sixty years later,
we’re bringing the Italian countryside
Within arm’s reach.
Delivering the heart of Italy,
with a kick of Rio Grande
From our table
To yours.
Our recipes
Our family
Our legacy
Shared with the world
Della Nonna.
Vadara Quartz Countertops
Movement, patterns and chance.
When it comes down to it,
All of our lives are marked by these three things.
It is these defining moments that make every life beautifully unique.
And these aesthetic touches that make every Vadara quartz surface
An integral part of its surroundings.
No two surfaces are the same.
Because we know
No two homes are alike.
So, each piece is handcrafted.
Drawing inspiration from nature and the home around it.
Every marking—each vein—branches out and runs wild
Winding around like footprints throughout the day.
And touching all of those unique moments in life,
Are beautiful surfaces upon which we rest.
At the kitchen counter
We catch up over coffee with an old friend.
We blow out the candles.
We pass on family recipes, practice our spelling,
Laugh with a glass of wine.
There’s a solid base that supports us,
when moments are bigger than what’s on the surface.
An “I love you” sticky note, scattered crumbs, dried tears.
If the heart of the home is the kitchen,
Our quartz surfaces are the steady comfort.
The stability of home. The cornerstone of every moment.
And even beyond the heart
Little moments are happening everywhere.
The backsplash behind each splash in the tub.
The desk beneath every desktop folder.
The vanity behind the very first date.
On the surface,
These little moments
Might not seem like much.
But on the surface
Our surfaces
These moments are made into memories.
Homestead 36 Farms
It’s said that history repeats itself.
The world goes ‘round.
Seasons change.
Life regenerates.
But at Homestead 36, we’ve left the farming practices of yesterday
in the dust.
We’re choosing restorative agriculture,
no-till methods
and chemical-free processes.
We’re nurturing the land back to its natural state.
And letting the earth do what it does best.
So that our impact on the soil
is no impact at all.
And by affecting farming practices for the better,
we create an effect for generations to come.
Regenerating the health of our land and people.
And restoring the hope of a future filled with family farms.
We believe there is value in rhythm, in sequences, in cycles.
As a family farm with century-long agricultural roots, we understand the importance of passing something on from one generation to the next.
But we believe “that’s how it’s always been done” isn’t how it has to be done.
We learn. We adapt. We grow.
And it’s here at Homestead 36 where family, farming and the future of agriculture meet.
Where history isn’t just learned
It teaches.
Because at this family farm,
Traditions are changing.
We’re groundbreakers,
In the field and in the fields.
We sow the seeds of tomorrow,
In our soil and in practice.
And at Homestead 36,
We’re writing history worth repeating.
Caliber Collision (Internal)
A house and a home are built the same way.
A foundation is laid.
Pillars are raised.
A roof is set.
When all is said and done, you have a structure—but how do you give it a heart?
A house and a home are built the same way,
But the Caliber Home has a rhythm all of its own.
Our foundation is laid—not with concrete, but with Core Values.
The solid ground beneath your feet is not plywood, but Passion.
Individually, our pillars stand strong and provide support to the structure around them.
But, together—these principles lift us up into a position to drive change.
Our roof is set—our Purpose, Vision and Mission are held high for all too see, knowing that we have our customers and teammates covered, no matter where their road takes them.
See, a home is not only built.
It’s made—by the people who call it home. By a family.
And in Caliber’s case, a family that’s growing.
Four distinct brands, united under one roof, united by one name.
This home is where we come together, strengthened as one.
Here, our Caliber Family thrives.
Transforms.
Restores.
This rhythm, this family, is what makes our house a home.